Avoid Christmas Commercialism — Give …

It feels like multiple business entities are trying to work the “Avoid Commercialism… just buy this” angle this year. It’s feels unintentionally (or maybe intentionally) ironic. I think it’s likely because we’re using terms that are hard to define. When people talk about commercializing Christmas, we’re mostly talking about the marketing frenzy that goes on around Christmas. But, if you’re buying anything at all, aren’t you contributing to “commerce” (hence commercialism)? It seems to me that we need to figure out exactly what it is that we’re really frustrated with when it comes to the way Christmas is treated.I don’t think it’s just the buying — I think it’s the co-opting of so many things that we hold dear by marketers who are interested in nothing except for how to manipulate us to buy more.

But, I could be wrong. Tell me if I am!

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