What do you sell?
Because I know how many of you are drug dealers.
Not really. But, it is an interesting exercise, mostly derived from an excellent conversation between Michael Hyatt and Seth Godin. There was a time when most workers in north america sold productivity that could be easily measured. If you were a meat packer, you processed so many pounds of beef, pork, chicken, balogna (the other other meat). If you worked in automobile manufacturing, you tightened so many screws.
For most of us, the transaction does not work that way anymore. There are a lot more sales / service jobs out there than production jobs. But, if your employer is still signing paychecks, I’ve got to assume that you’re providing something of value.
So, what does that look like for you? Is success measured in checking accounts opened? Sales volume? Number of positive comments received in one month? Do you ever wish that you could just say, “Yeah, well, I tightened 125,000 screws today, so I’m getting paid?”
It’s a great challenge to engage our hearts and minds rather than our hands. Your hands can keep going in spite of adverse situations (unless they “break”). Your heart and mind are a little tougher to keep on track.
