Say something clever, quick
I was listening to a radio interview (with a rap mogul, but that’s irrelevant to the point I’m going to attempt to make). In this interview, four very hyper-active radio hosts allowed dead air. Why? Because they knew that the person they were interviewing commanded that kind of respect in their industry. When he said, “You know…” and composed his thoughts for a minute (like, full sixty seconds… awkward for radio) they waited. They knew that what he was going to say was worth the wait. They let him set the pace, knowing that it would pay off for both themselves and their listeners.
I’m quite frequently the opposite, rushing to fill space, hoping that what comes out sounds clever… or at least not stupid. I learned a lesson from that rap mogul. Autotune really is a great thing. Wait, no… that’s not it. It’s much better to make people wait and say something worthwhile than to rush to say something and have it be useless.
Hmm… maybe I can put that to work around here… nah! Never mind. Just say something clever… quick!
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on Friday, February 12th, 2010 at 7:00 am and is filed under Uncategorized.
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never be afraid of silence!
hmmm…isn’t there a proverb about this? good words, andrew! also, i like the new banner. i’ve been reading in my reader, so not sure how long it’s been like this. still, looks nice!
Gurr… should’ve figured you’d appreciate my insights from listening to a Timbaland interview.
Thanks Gina! It actually has just changed in the last day or two as I got frustrated with the dark look of the last layout. This feels much better.